multicultural marketing

Growing Pains: In Extending a Hand to New Audiences, Shea Moisture Rubs its Base the Wrong Way

May 2, 2017

Shea Moisture is the latest company to feel the public’s wrath after what was a hurtful marketing mishap. For those who missed it, Shea Moisture released a piece of video content on its social channels as a part of a campaign to “Stop Hair Hate”. The ad features a black woman with curly hair and … More Growing Pains: In Extending a Hand to New Audiences, Shea Moisture Rubs its Base the Wrong Way

Pepsi’s Pioneers: An Early Experiment in Diversity and Multicultural Marketing

February 7, 2017

To celebrate Black History Month, we’re going to share stories of Black pioneers in business and leadership who were Young, Restless, and Creative. First up, is a look into the first corporation to take a risk on Black consumers, and the Black sales team who led the way. Black America’s purchasing power—estimated at $1.2 trillion … More Pepsi’s Pioneers: An Early Experiment in Diversity and Multicultural Marketing

Diversity in Advertising

September 25, 2016

One of the reasons I started YRC is to have a space to share my thoughts on topics that I’m passionate about. One of those is diversity and inclusion. Diversity is important. It’s the right thing to do. Organizations should reflect the world as it is. It enhances creativity–remember that post about how diverse creative … More Diversity in Advertising