YRC Certified Vol. 2: Newsletters You Need Sliding into your DMs

Email might be the most slept on communication platform of the digital age. Social media and digital advertising are sexy. However, the longest standing and most consistent destination for connected humans is their email inbox. Brands report some of the highest conversion and engagement rates from email As the world grows more cluttered with information, … More YRC Certified Vol. 2: Newsletters You Need Sliding into your DMs

Growing Pains: In Extending a Hand to New Audiences, Shea Moisture Rubs its Base the Wrong Way

Shea Moisture is the latest company to feel the public’s wrath after what was a hurtful marketing mishap. For those who missed it, Shea Moisture released a piece of video content on its social channels as a part of a campaign to “Stop Hair Hate”. The ad features a black woman with curly hair and … More Growing Pains: In Extending a Hand to New Audiences, Shea Moisture Rubs its Base the Wrong Way

Pepsi’s Pioneers: An Early Experiment in Diversity and Multicultural Marketing

To celebrate Black History Month, we’re going to share stories of Black pioneers in business and leadership who were Young, Restless, and Creative. First up, is a look into the first corporation to take a risk on Black consumers, and the Black sales team who led the way. Black America’s purchasing power—estimated at $1.2 trillion … More Pepsi’s Pioneers: An Early Experiment in Diversity and Multicultural Marketing

Tidal Wave of Cashflow Hits Jay Z’s Music Streaming Platform: Sprint’s $200 Million Investment in Tidal

  Last week Sprint announced a $200 million investment in the artist-owned streaming company, Tidal. The investment gives Sprint a 33% ownership stake in the service. Some have categorized the move as bold while others say it’s one of desperation as both companies have their work cut out for them in their respective fields—Sprint is … More Tidal Wave of Cashflow Hits Jay Z’s Music Streaming Platform: Sprint’s $200 Million Investment in Tidal

Don’t Worry if he Writes Rhymes, he Writes Checks: Lessons from Drake’s Quiet Ascension to Hip-Hop’s Ultimate Hustler

Let’s be honest, until recently Drake wasn’t typically associated with entrepreneurship. Drake gets more credit for his emotional intelligence, his exes, and various celebrity crushes than he does for his entrepreneurial aptitude. However, if you listen closely, Drake has been sharing his vision and knack for entrepreneurship throughout his career.  His meteoric rise is a prime example … More Don’t Worry if he Writes Rhymes, he Writes Checks: Lessons from Drake’s Quiet Ascension to Hip-Hop’s Ultimate Hustler