Pepsi’s Pioneers: An Early Experiment in Diversity and Multicultural Marketing

To celebrate Black History Month, we’re going to share stories of Black pioneers in business and leadership who were Young, Restless, and Creative. First up, is a look into the first corporation to take a risk on Black consumers, and the Black sales team who led the way. Black America’s purchasing power—estimated at $1.2 trillion … More Pepsi’s Pioneers: An Early Experiment in Diversity and Multicultural Marketing

Tidal Wave of Cashflow Hits Jay Z’s Music Streaming Platform: Sprint’s $200 Million Investment in Tidal

  Last week Sprint announced a $200 million investment in the artist-owned streaming company, Tidal. The investment gives Sprint a 33% ownership stake in the service. Some have categorized the move as bold while others say it’s one of desperation as both companies have their work cut out for them in their respective fields—Sprint is … More Tidal Wave of Cashflow Hits Jay Z’s Music Streaming Platform: Sprint’s $200 Million Investment in Tidal