YRC Certified Vol. 2: Newsletters You Need Sliding into your DMs

Email might be the most slept on communication platform of the digital age. Social media and digital advertising are sexy. However, the longest standing and most consistent destination for connected humans is their email inbox. Brands report some of the highest conversion and engagement rates from email

As the world grows more cluttered with information, it becomes more difficult for us to separate what deserves our attention from mere distractions. Newsletters are a great way to filter out the noise and receive content we find interesting and discover new stories we may not find on our own. According to Unroll me, I have over 200 email subscriptions. How many of those do I read regularly? Six. Here, they are. I’ll continue to make updates to this list over time.

Fortune RaceAhead

Fortune’s RaceAhead Newsletter is a must-read if you have an interest in D&I and culture. Ellen McGirt of Fortune (author of Fast Company’s the League of Extraordinary Women issue in 2012) spearheads this project. RaceAhead covers and highlights stories at the intersection of race, culture, and business.

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RaceAhead also covers mainstream and niche stories with a unique perspective that is often absent in media. The newsletter usually starts with a brief synopsis or analysis of the day or the week’s news followed by summaries of interesting stories from across the web. On Fridays, she sums up the week’s news in a series of haikus. Some of the stories RaceAhead has featured include: a podcast about the destruction of the Black Wall Street during the Tulsa Race Riots, Google’s novel approach to diversity and inclusion, and the story of how a non-profit realized they were ignoring the role of racial inequality in poverty. Finally, McGirt ends each newsletter with a quote that is sure to get you thinking.

It’s worth noting that Ellen gave me a nice shout-out back in November (screenshot below) and she keeps her ear to the streets to spotlight fresh perspectives.

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Wall Street Journal’s CMO Today

Screen Shot 2017-06-14 at 11.28.56 PMThe CMO Today is one of my favorite marketing newsletters. The CMO Today team covers stories in advertising, media, marketing, and technology. The newsletters draws from stories across other outlets such as Digiday, Ad Age, and Variety to complement coverage from the Wall Street Journal. This is one of my first reads of the day and it’s a great way to keep track of what’s happening in the industry.





Fortune Broadsheet

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The Broadsheet has the cleverest name of them all. The Broadsheet is like RaceAhead, but it covers stories about women in corporate America (get it?). I’ve always had an interest in women’s issues in the workplace and the Broadsheet helps me keep in touch with issues and stats that are relevant to women in the workplace. The Broadsheet also highlights women who are reaching new milestones in business and leadership.

No Mercy/No Malice by L2 Inc’s Scott Galloway

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If you know me or follow me online, you’ll know that I’m a huge fan of L2 Inc and their founder, NYU Stern Professor, Scott Galloway. Every Friday, Scott Galloway delivers an email of random musings on various of topics such as: evaluating venture capital firms; knowing if you’re built to be an entrepreneur; and trends in tech. The emails are informative, well-written, candid, and a bit cheeky.


Winners & Losers by L2 Inc

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Aside from Friday-eve, this is the one thing I look forward to every Thursday afternoon. Winners and Losers in a Digital Age is L2 Inc’s weekly video series. The videos star a brash version of founder, Scott Galloway as he breaks down the week’s winners and losers in the digital age. The videos are informative and easy to understand with a hint of Scott Galloway’s dry, but at times over the top humor.

Over time the videos have made some bold claims and predications, both rooted in data and insights. The videos reveal interesting data points about companies, culture, and organizations that many of us would never think to measure. For example he’s used the videos to examine LinkedIn data on the migration of talent between what he calls the big four—Amazon, Apple Facebook, and Google. In another episode—which happens to be one of my favorites—he proclaims millennials to be the most talented generation to date.


Forbidden Luxe: Weekly Gut Check

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This is the youngest newsletter of the ones on the list, but it’s a good one. Forbidden Luxe is the brainchild of Chicago blogger and aspiring lifestyle expert, Ash Nelson. Each week she delivers a brief gut check to help you stay focused. Some you might inspiring and others might sting from the brutal honesty. This weekly gut check helps me stay on my toes.

I’m also trying out a few new ones: The Hustle and Michell Clark‘s Make Email Great Again newsletter.

What are you reading?  We’d love to hear your favorite newsletters. Share them in the comments below or share them with me on Twitter (@AlixMontes).


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