Snap Inc. IPO: Pop or Flop?

On Thursday, March 2, 2017, Snap Inc., parent company to the photo-messaging app known as Snapchat, went public. Since its birth in 2011, Snapchat has grown exponentially to about 150 million daily active users. Initially perceived to be nothing more than a sexting app, Snapchat carved out a space of its own that allowed users … More Snap Inc. IPO: Pop or Flop?