business

YRC Certified Vol. 2: Newsletters You Need Sliding into your DMs

June 15, 2017

Email might be the most slept on communication platform of the digital age. Social media and digital advertising are sexy. However, the longest standing and most consistent destination for connected humans is their email inbox. Brands report some of the highest conversion and engagement rates from email As the world grows more cluttered with information, … More YRC Certified Vol. 2: Newsletters You Need Sliding into your DMs

Growing Pains: In Extending a Hand to New Audiences, Shea Moisture Rubs its Base the Wrong Way

May 2, 2017

Shea Moisture is the latest company to feel the public’s wrath after what was a hurtful marketing mishap. For those who missed it, Shea Moisture released a piece of video content on its social channels as a part of a campaign to “Stop Hair Hate”. The ad features a black woman with curly hair and … More Growing Pains: In Extending a Hand to New Audiences, Shea Moisture Rubs its Base the Wrong Way

Ride to Redemption: How Uber Can Rebuild Trust and Find Its Way

April 5, 2017

Uber’s driver lost the keys and we found them. Young, Restless, and Creative’s take on how Uber can get back on track. … More Ride to Redemption: How Uber Can Rebuild Trust and Find Its Way

Snap Inc. IPO: Pop or Flop?

March 10, 2017

On Thursday, March 2, 2017, Snap Inc., parent company to the photo-messaging app known as Snapchat, went public. Since its birth in 2011, Snapchat has grown exponentially to about 150 million daily active users. Initially perceived to be nothing more than a sexting app, Snapchat carved out a space of its own that allowed users … More Snap Inc. IPO: Pop or Flop?

For the Culture: The Story of John H. Johnson and the Birth of Modern Black Media

February 18, 2017

Next in our series of Young, Restless, and Creative Black people in business is John H. Johnson, founder of Johnson Publishing, one of the largest Black-owned publishers in the United States.

… More For the Culture: The Story of John H. Johnson and the Birth of Modern Black Media

Pepsi’s Pioneers: An Early Experiment in Diversity and Multicultural Marketing

February 7, 2017

To celebrate Black History Month, we’re going to share stories of Black pioneers in business and leadership who were Young, Restless, and Creative. First up, is a look into the first corporation to take a risk on Black consumers, and the Black sales team who led the way. Black America’s purchasing power—estimated at $1.2 trillion … More Pepsi’s Pioneers: An Early Experiment in Diversity and Multicultural Marketing

Diversity in Advertising

September 25, 2016

One of the reasons I started YRC is to have a space to share my thoughts on topics that I’m passionate about. One of those is diversity and inclusion. Diversity is important. It’s the right thing to do. Organizations should reflect the world as it is. It enhances creativity–remember that post about how diverse creative … More Diversity in Advertising

Courting & Marketing

April 5, 2016

The metaphors for courting, seeking out, or spitting game to the opposite sex are endless. Many say it’s a power game. Others compare it to a chase, like that between a dog and a cat. In high school, my friends and I compared it to the recruiting process for collegiate athletics. We would scout for … More Courting & Marketing