YRC Certified Vol. 2: Newsletters You Need Sliding into your DMs

Email might be the most slept on communication platform of the digital age. Social media and digital advertising are sexy. However, the longest standing and most consistent destination for connected humans is their email inbox. Brands report some of the highest conversion and engagement rates from email As the world grows more cluttered with information, … More YRC Certified Vol. 2: Newsletters You Need Sliding into your DMs

Growing Pains: In Extending a Hand to New Audiences, Shea Moisture Rubs its Base the Wrong Way

Shea Moisture is the latest company to feel the public’s wrath after what was a hurtful marketing mishap. For those who missed it, Shea Moisture released a piece of video content on its social channels as a part of a campaign to “Stop Hair Hate”. The ad features a black woman with curly hair and … More Growing Pains: In Extending a Hand to New Audiences, Shea Moisture Rubs its Base the Wrong Way

Pepsi’s Pioneers: An Early Experiment in Diversity and Multicultural Marketing

To celebrate Black History Month, we’re going to share stories of Black pioneers in business and leadership who were Young, Restless, and Creative. First up, is a look into the first corporation to take a risk on Black consumers, and the Black sales team who led the way. Black America’s purchasing power—estimated at $1.2 trillion … More Pepsi’s Pioneers: An Early Experiment in Diversity and Multicultural Marketing