advertising

Growing Pains: In Extending a Hand to New Audiences, Shea Moisture Rubs its Base the Wrong Way

May 2, 2017

Shea Moisture is the latest company to feel the public’s wrath after what was a hurtful marketing mishap. For those who missed it, Shea Moisture released a piece of video content on its social channels as a part of a campaign to “Stop Hair Hate”. The ad features a black woman with curly hair and … More Growing Pains: In Extending a Hand to New Audiences, Shea Moisture Rubs its Base the Wrong Way

Diversity in Advertising

September 25, 2016

One of the reasons I started YRC is to have a space to share my thoughts on topics that I’m passionate about. One of those is diversity and inclusion. Diversity is important. It’s the right thing to do. Organizations should reflect the world as it is. It enhances creativity–remember that post about how diverse creative … More Diversity in Advertising

From The Father of Advertising

April 15, 2016

One of my biggest inspirations is David Ogilvy, a little known pioneer in business who is credited as the Father of Advertising. An Englishman by origin, he moved to New York City and started Ogilvy & Mather with the backing of agencies in London. Ogilvy & Mather became one of the most successful ad agencies … More From The Father of Advertising

Courting & Marketing

April 5, 2016

The metaphors for courting, seeking out, or spitting game to the opposite sex are endless. Many say it’s a power game. Others compare it to a chase, like that between a dog and a cat. In high school, my friends and I compared it to the recruiting process for collegiate athletics. We would scout for … More Courting & Marketing