Creative Inspiration

YRC Certified Vol. 2: Newsletters You Need Sliding into your DMs

June 15, 2017

Email might be the most slept on communication platform of the digital age. Social media and digital advertising are sexy. However, the longest standing and most consistent destination for connected humans is their email inbox. Brands report some of the highest conversion and engagement rates from email As the world grows more cluttered with information, … More YRC Certified Vol. 2: Newsletters You Need Sliding into your DMs

Pepsi’s Pioneers: An Early Experiment in Diversity and Multicultural Marketing

February 7, 2017

To celebrate Black History Month, we’re going to share stories of Black pioneers in business and leadership who were Young, Restless, and Creative. First up, is a look into the first corporation to take a risk on Black consumers, and the Black sales team who led the way. Black America’s purchasing power—estimated at $1.2 trillion … More Pepsi’s Pioneers: An Early Experiment in Diversity and Multicultural Marketing

YRC Approved: Podcasts

February 3, 2017

Podcasts are also a great source of knowledge, entertainment, and creative inspiration. Podcasts have been good to me, so it’s only right that I share some of my favorites. … More YRC Approved: Podcasts