Growing Pains: In Extending a Hand to New Audiences, Shea Moisture Rubs its Base the Wrong Way
May 2, 2017
Shea Moisture is the latest company to feel the public’s wrath after what was a hurtful marketing mishap. For those who missed it, Shea Moisture released a piece of video content on its social channels as a part of a campaign to “Stop Hair Hate”. The ad features a black woman with curly hair and … More Growing Pains: In Extending a Hand to New Audiences, Shea Moisture Rubs its Base the Wrong Way