business

Growing Pains: In Extending a Hand to New Audiences, Shea Moisture Rubs its Base the Wrong Way

May 2, 2017

Shea Moisture is the latest company to feel the public’s wrath after what was a hurtful marketing mishap. For those who missed it, Shea Moisture released a piece of video content on its social channels as a part of a campaign to “Stop Hair Hate”. The ad features a black woman with curly hair and … More Growing Pains: In Extending a Hand to New Audiences, Shea Moisture Rubs its Base the Wrong Way

Ride to Redemption: How Uber Can Rebuild Trust and Find Its Way

April 5, 2017

Uber’s driver lost the keys and we found them. Young, Restless, and Creative’s take on how Uber can get back on track. … More Ride to Redemption: How Uber Can Rebuild Trust and Find Its Way

Tidal Wave of Cashflow Hits Jay Z’s Music Streaming Platform: Sprint’s $200 Million Investment in Tidal

February 3, 2017

Last week Sprint announced a $200 million investment in the artist-owned streaming company, Tidal. The investment gives Sprint a 33% ownership stake in the service. Some have categorized the move as bold while others say it’s one of desperation as both companies have their work cut out for them in their respective fields—Sprint is … More Tidal Wave of Cashflow Hits Jay Z’s Music Streaming Platform: Sprint’s $200 Million Investment in Tidal

Lessons From My First Creative Mornings

June 17, 2016

For the past two years I’ve been trying to get myself to attend one of DC–and the creative world’s–best kept secrets: Creative Mornings. On the last Friday of every month, Creatives from all over the world gather in their respective cities to hear ideas on a theme of the month. In DC Creative Morning RSVPs run out … More Lessons From My First Creative Mornings

Courting & Marketing

April 5, 2016

The metaphors for courting, seeking out, or spitting game to the opposite sex are endless. Many say it’s a power game. Others compare it to a chase, like that between a dog and a cat. In high school, my friends and I compared it to the recruiting process for collegiate athletics. We would scout for … More Courting & Marketing